Strategic Communications

50 minutes

- Getting your message out into the world!

About this course

To ensure your business gains the ear of your customers and then remains a focus for them, you need to know how to develop effective communications strategies. This includes everything from understanding the complete range of current communications tools but just as importantly how you execute these in an integrated, strategic way. 

What will I learn?

  • What’s strategic communication all about? Explaining strategic communication and communication
  • What is your story? What makes your business unique? Why are you different to your competitors and loved by your customers?
  • Create the plan - What are your communication objectives and how do you get your story told?
  • Staying out of trouble - Ethical communication, managing the media and risk.

Key People

Thought Leader - Kirsten Matthew

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